icon_menu icon_twitter icon_typewriter icon_pig icon_airplane icon_book icon_briefcase icon_build icon_caret icon_caret icon_chart icon_checklist icon_college icon_contact icon_crosshair icon_gift icon_headset icon_investment icon_lock icon_mail icon_paintbrush icon_pdf icon_pencil icon_people icon_phone icon_piechart icon_presentation icon_press icon_pricing icon_property icon_protection icon_report icon_retirement icon_shoppingcart icon_taxes icon_training icon_video icon_webinar icon_whatif
Voyant | Articles

Is Technology Disruption Coming to a Place Near You?

Sales processes the world over have changed since the onset of the Digital Age. The internet has increased exponentially the pace of this disruption, transforming sales patterns that had lasted for decades. The financial advice industry is no exception.

If we can buy more/faster/easier using web portals, do we need advisors at all?

Many financial brokers feel that our industry will be insulated from this wave of behaviour change. It very much depends how much value is being created by the advisor.

The primary argument for the survival of face-to-face advisors in any industry resides in it's complexity.

The more complex a problem is:
The more difficult it is to make a decision unless the client can understand the big picture and balance (visualise) the tradeoffs involved.
The greater the need for a true scenario planning process to consider multiple alternatives.

The Good News
The real value sales advisors provide today comes from helping people understand and manage the tradeoffs involved in the complex decisions they face. Technology tools like Voyant help to position the advisor as one of educator and facilitator in a consultative sales/advice process. In complex problem solving scenarios the software effortlessly brings to life the tradeoffs and implications of planning decisions. It simplifies the complex so that clients are comfortable making decisions more quickly and with certainty.

To survive and thrive in the digital age, financial brokers need to adopt technology or risk being made obsolete.

Best regards,
Stephen Browne